Some marketers are genius. They know exactly what to say, to get us to do exactly what they want.
Case in point: Papa Johns.
They're my favorite pizza chain, and I'm part of their rewards program. It's been a while since I last ordered from them, so I got an email telling me that I could have a free pizza, if only I ordered within the next three days.
So, I did. We ordered a delicious pizza on Sunday and on Monday I got an email that I got a free pizza, all I had to do was place an order before X day.
I won't argue about the health benefits of pizza. Everybody knows they're nonexistent. We buy pizza because we love the convenience, the flavor and the fact that it's a great opportunity to have a quick meal at home that the family enjoys.
I wanted to share this for another reason.
Buying pizza is a small, almost inconsequential, financial decision. The $20 bucks I spent on Sunday won't make or break our family finances. It's the sum of financial decisions that do. Buying pizza every weekend? Then we'll see an impact: Maybe in our health, maybe in our family "budget", maybe in the type of lessons we're teaching our children.
Some decisions have more impact, of course, but every financial decision we make has a certain impact on our financial lives. At the end, there's only so much money at the bank account, and we're all looking for ways to maximize the amount of happiness we get out of the money we have.
Take, for example, investing. A decision that could shape and impact your life for many, many years. How should you do it? Should you buy gold? What about that annuity that your financial advisor is offering you? Or real estate? Should you try out that exciting trading platform that you saw on TV the other day? Is it time to buy? If so, buy what? Or is it time to sell?
I know it sounds confusing. It may even be stressful for you to think about money and how to invest it. That's why many people fall to inertia: They're more comfortable doing what they're doing (even if it's nothing, or even if it's more detrimental than helpful) than changing it.
Today, I want you to think about your investment strategy. Do you have one? How consistent is it with your values? How much time, energy and attention do you devote to it? Too much? Or not enough? Do you have clarity about what you want your money to do for you?
If you need help in answering these questions, I'll be happy to help you. Click the following link to schedule a complimentary discovery call, and let's take it from there: miguelgomez.link/discovery